The electric vehicle (EV) market has been on a significant upward trajectory, with leading players continuously seeking to innovate and enhance their offerings. Ather Energy, a Bengaluru-based startup, has made headlines with the unveiling of its 2025 Ather 450 series in India—a lineup designed to cater to the growing demand for sustainable urban transport. This review delves into the critical features, pricing strategies, and technological advancements that define this new offering as the company aims to solidify its position in the competitive electric scooter market.
The 2025 Ather 450 series introduces three distinct variants—Ather 450, Ather 450X, and Ather 450 Apex—each tailored for different user preferences and requirements. Starting at ₹1,29,999 for the entry-level Ather 450S, the pricing strategy has seen an incremental increase across the entire range. The higher-tier Ather 450X offers two battery configurations, with prices set at ₹1,46,999 for the 2.9kWh version and ₹1,56,999 for the more robust 3.7kWh variant. Meanwhile, the premium Ather 450 Apex is priced at ₹1,99,999. This tiered pricing approach reflects the company’s commitment to affordability while still providing a kaleidoscope of options for eco-conscious consumers.
Additionally, Ather offers a Pro pack for those who seek to enhance their riding experience. Ranging from ₹14,001 to ₹20,000 depending on the model, the Pro pack integrates a suite of features designed for tech-savvy riders, ensuring that they remain connected while traversing city streets.
One of the major selling points of the 2025 Ather 450 series is the introduction of the new multi-mode traction control system. This innovative feature is particularly relevant for urban riders who encounter varying road conditions regularly. The system offers three specific modes: rain, rally, and road, allowing riders to adjust the scooter’s torque response according to their environment.
In rainy conditions, the rain mode helps to mitigate slippery road risks by limiting acceleration, fostering a safer ride. Conversely, the rally mode empowers riders to tackle uneven or rugged surfaces with ease, making it ideal for adventurous users. The road mode strikes a balance between performance and safety—an excellent option for daily commuting where rapid acceleration may be required.
Similarly, the ‘Magic Twist’ regenerative braking is a standout feature. This function allows riders to throttle backward to decelerate while simultaneously charging the battery—a practical approach to maximizing efficiency, especially in stop-and-go traffic.
In a significant upgrade from its predecessor, the 2025 Ather 450 series boasts enhanced range and reduced charging times, which are paramount features for potential EV buyers concerned about charging infrastructure. The Ather 450S now claims an IDC range of 122 kilometers, with a charging time of approximately 5 hours and 30 minutes for an 80% charge. This is complemented by the Ather 450X, which offers a range of 126 kilometers and a more efficient 3-hour charging period.
For consumers seeking extended mobility, the 3.7kWh variant promises an impressive 161 kilometers range with a charging time of 4 hours and 30 minutes. The flagship Ather 450 Apex doesn’t fall short, as it promises a range of 157 kilometers with a full charge taking about 5 hours and 45 minutes. This capability serves to alleviate common concerns around range anxiety, making the scooters more appealing for city dwellers.
Ather Energy has adeptly recognized the importance of technology in modern commuting solutions. With the Pro pack, features such as WhatsApp on Dash, Share Live Location, and Alexa Skills embody a seamless blend of functionality and connectivity. These innovations are not merely added extras; they redefine the user experience, providing riders with the tools to elevate their commute.
Furthermore, the introduction of two new color options, Stealth Blue and Hyper Sand, reflects Ather’s understanding of consumer preferences for personalization in mobility solutions.
The 2025 Ather 450 series is undoubtedly a pivotal enhancement in urban mobility, showcasing Ather Energy’s dedication to innovation and sustainability. With a diverse range of features, competitive pricing, and cutting-edge technology, it stands poised to address the needs of modern riders while contributing to the shift towards green transportation solutions. As the market for electric scooters continues to evolve, Ather Energy’s latest offering is a testament to its commitment to leading the charge in the EV landscape.